SEO is not the only answer.

What are you going to do with those people once you land them on your site?

Its at this point where things like landing page optimization comes in to play, but even that is not the ‘BIG’ picture.  The video above gives kind of an amateur or novice perspective on what the big picture is, but the video itself also serves to demonstrate that there is more to conversion rate optimization.  If you want to achieve website optimization, then you have to execute on all of these levels: landing page, PPC campaigns, SEO, E-commerce, but also on internet presence, PR and buzz.