AOL Video Shutting Down User Generated Content Section
Tuesday, November 25th, 2008It was less than a year ago that I was walking the floors of the AOL booth at the Consumer Electronics Show. I felt almost embarrassed to be impressed by some of the cool options and features that AOL had created back then. They were doing a number of things very well on the innovation front, and I speculated that AOL just might become a real player on the internet again.
maybe
Apparently, cool and cutting edge does not fit the AOL business model. They announced this month that they are exiting the user generated video market. They say that they will still offer professionally generated video, in the wake of advances from YouTube that will not only offer TV shows, but full feature movies.
Somehow, I suspect that going back to generic for AOL may not work out too well. You can only harvest an old business model for so long before there is nothing left to harvest. I suspect that the only viewers they might be picking up with this new shell of a service will be the rare person that is bird watching with Nikon binoculars and just happens to scan across a computer screen playing an AOL video by mistake.
