YouTube Video that Prove the Exception to the Conversion Goal
As we continue down the rabbit hole of exploring conversion on a website, I wanted to share with you a video that is rather . . . um . . exceptional. I mean that in a nice way. The actual copy of the video that is being spoken all makes perfect sense. It is not incorrect.
However, the demonstration or example provided by the video serves to prove that the site sponsoring the video is less than credible. They are trying to convince people that putting video on a landing page can help convert people.
On the surface that is true.
They are also trying to convince people that you need not have to pay an exorbitant amount for video and audio production to convert people on a website.
Again, on the surface that is true.
Unfortunately, the video example is not likely to convert anyone to do anything and in so failing as a video itself, it actually serves to convince people not to trust the website it is pitching!
In fact, I challenge you to watch the entire video and still feel inclined to even go check out the website at the other end.
This video does not perform well and is likely harming the site on the other end more than it is helping. It certainly isn’t going to help a person learn how to develop higher performing affiliate pages regardless of what they are trying no matter if it is genko extract, hydra-anything, or even discount PS3’s. The video just doesn’t work. It proves that if you are going to be in the business of teaching people how to convert, you better no how to execute the strategy yourself. 