Many people across the web have rapidly become something of an ‘automated expert’ when it comes to search engine optimization.  There are many many web design solutions that can help a person, even a novice create a website designed to pull people into their site from a search engine search.

SEO is not the only answer.

What are you going to do with those people once you land them on your site?

Its at this point where things like landing page optimization comes in to play, but even that is not the ‘BIG’ picture.  The video above gives kind of an amateur or novice perspective on what the big picture is, but the video itself also serves to demonstrate that there is more to conversion rate optimization.  If you want to achieve website optimization, then you have to execute on all of these levels: landing page, PPC campaigns, SEO, E-commerce, but also on internet presence, PR and buzz.

Tags: ecommerce optimization, landing page optimization, search engine optimization, website optimization

This entry was posted on Monday, December 22nd, 2008 at 10:04 pm and is filed under Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.