In our previous articles we have talked a bit about some video examples that really don’t help the consultant, expert or specialist on the other side convert people to pay them to teach or do things.

This video below is a little bit better.  The audio quality for the first half is better (not great, but better).

The presenter keeps things nice and simple by capturing a PowerPoint presentation in this web video and it seems fairly professional.

Unfortunately the video (and this does date back to 2007, so you have to take age into consideration) loses all the ground it created when it goes into its ‘demo’ as it offers up very bad electronic 80’s music, but worse yet shows how to edit a rather extra basic looking landing page.

This video is definitely due to be removed or archived, and if you are reading this article and there is no video here any more, then hopefully the owner of the video has done themselves the favor of removing the video. 

It certainly isn’t going to help people learn how to convert sales for adware or spyware products and couldn’t touch more mainstream topics like pushing people to an electronics blog, converting people on a political poll, or enticing people to leave lead information.

The main thing about this video is that it is really mis-named.  It should not be called the Landing Page Secret Video.  A better title might actually help to set the expectations at a more appropriate level.

As we continue down the rabbit hole of exploring conversion on a website, I wanted to share with you a video that is rather . . . um . . exceptional.  I mean that in a nice way.  The actual copy of the video that is being spoken all makes perfect sense.  It is not incorrect.

However, the demonstration or example provided by the video serves to prove that the site sponsoring the video is less than credible.  They are trying to convince people that putting video on a landing page can help convert people. 

On the surface that is true.

They are also trying to convince people that you need not have to pay an exorbitant amount for video and audio production to convert people on a website.

Again, on the surface that is true.

Unfortunately, the video example is not likely to convert anyone to do anything and in so failing as a video itself, it actually serves to convince people not to trust the website it is pitching!

In fact, I challenge you to watch the entire video and still feel inclined to even go check out the website at the other end.

This video does not perform well and is likely harming the site on the other end more than it is helping.  It certainly isn’t going to help a person learn how to develop higher performing affiliate pages regardless of what they are trying no matter if it is genko extract, hydra-anything, or even discount PS3’s.  The video just doesn’t work.  It proves that if you are going to be in the business of teaching people how to convert, you better no how to execute the strategy yourself. 

I just wanted to say a quick Merry Christmas to my favorite Hosting Company.  They have made me biased towards their services by providing very good service and especially customer support.

Many people across the web have rapidly become something of an ‘automated expert’ when it comes to search engine optimization.  There are many many web design solutions that can help a person, even a novice create a website designed to pull people into their site from a search engine search.

SEO is not the only answer.

What are you going to do with those people once you land them on your site?

Its at this point where things like landing page optimization comes in to play, but even that is not the ‘BIG’ picture.  The video above gives kind of an amateur or novice perspective on what the big picture is, but the video itself also serves to demonstrate that there is more to conversion rate optimization.  If you want to achieve website optimization, then you have to execute on all of these levels: landing page, PPC campaigns, SEO, E-commerce, but also on internet presence, PR and buzz.

The video below gives a quick but slightly dated example of just how easy it is to publish a basic web page to the internet or to an account on a hosting plan.   A hosting plan is essentially the collection of files on the internet where you can upload web pages or files for other people to see through a browser.

This particular video is slightly dated.  Mozilla no longer supports the program referred to in the video called Composer.  This has pretty much been replaced by a new program that includes and html editor known collectively as The SeaMonkey® Project. 

Filezilla is also referenced and this program is still available and widely used by many web designers.

Whether you want to build complex websites or something simple for your mother, or maybe something that will earn you a few bucks offering information on diet pills.  These are some of the first tools of the trade that you will need to become familiar with.  Keep in mind there are many different tools that will help you achieve the same result.  These are just two free and very common tools to help get you started before you consider possibly spending some money for a more complex tool, which may or may not really be necessary depending on what you intend to do with it.